Initially, you won’t face any issues when you build your website to promote your services or products. Your site looks beautiful, and there isn’t any need to think of ways to speed up your website.
Though you are right, if you don’t design a strategy to speed up your website or get website support from day one, you will be at a loss someday. The speed of your website will decide how long users will stay. Ultimately, it will also affect the conversion rate and search rank.
Moreover, the speed of your website should be great on both desktop and mobile-especially on mobile. Nowadays, people open Google ten to twenty times daily on mobile, and if your website loads slowly, it will harm your business.
This write-up will elaborate on tested tips to speed up your website in 2023.
1. Choose A Fast and Trustworthy Hosting
After thinking of building your website, choose fast and trustworthy hosting. It is the first step to ensuring the best user experience and one of the best tips to speed up your WordPress website.
Good hosting companies take care of your website like their own and provide support 24/7. They focus on updating software regularly and maintaining the hardware and quality of your website. So, make your decision wisely after doing research about good hosting companies and consulting your colleagues.
Some good hosting companies are as follows: Bluehost, HostGator, Hostinger, GoDaddy, Domain, and many others.
2. Conduct A Website Speed Up Test regularly
Conducting a website speed-up test regularly is significant after you took steps to improve it. You will be able to analyze your site’s performance and understand what has worked in your favor and what hasn’t.
Afterward, you can design a better strategy for the next time to improve your website speed. Nevertheless, various free speed test tools are available, select any of those, enter your URL, and let the tool do its job.
90% of website owners optimize their site for Google so that you can use Google’s PageSpeed Insights. It tells you about three Web Vitals, part of Google’s main metrics. The following three elements tell about the speed of your site.
- First Contentful Part (FCP)
- Largest Contentful Part (LCP)
- Cumulative Layout Shift (CLS)
3. Ditch Unnecessary Plugins
Various plugins attached to your website play a significant role in slowing it down. You don’t need some plugins daily, such as you need Google Analytics occasionally. Remove such plugins when you have used them, and you can install them in need.
Ditching unnecessary plugins will speed up your website loading time and your potential visitors will stay or visit repeatedly. Furthermore, it would help if you ditched those plugins that aren’t updated regularly or are not working for you.
On a lighter note, don’t use plugins for those things you can do manually. They need to make your website faster.
5. Optimize Content to Speed Up Your Website
How you structure your website’s content will decide the readability and will speed up your website. Thus, if you have a website or are a blogger who puts long content, you should optimize content to speed up your website.
You can use excerpts or tags like read more because like this your blog feed will contain short snippets of posts having a link to the entire blog. However, you can also divide the topic of your article or posts into parts.
Meanwhile, you can use links to break up content because having heavy elements on a single page isn’t a good sign.
6. Take the Help of A CDN (Content Delivery Network)
Yet, the physical distance between computers and servers determines the online speed. To elaborate, loading data from your country’s server will be faster than from countries worldwide.
Here, CDN (Content Delivery Network) will allow you to host your website on servers worldwide. CDN will find the nearest location to people trying to load your website. As a result, it will load the content from a server near you.
Various content delivery networks are available to speed up your website loading time and make it global.
7. Avoid Hotlinking
Hotlinking refers to copying the source of an image from another website to save time designing or buying pictures. However, you saved your time and money but killed your website’s speed.
Apart from that, it is also unethical, and you may have to face copyright issues. So, avoid hotlinking, and don’t allow other websites to hotlink your images. Because it will not speed up your website; instead, it will lead to speed drains.
You can prevent other websites from hotlinking your images by disabling the right-clicking on pictures and modifying your htaccess file.
8. Upload Compressed Files Only
Compressed files take up less space, which will speed up your WordPress website. Website compression utilizes a gzip format, a zip file. Users can download and unzip the zip file to get hold of its contents.
Meanwhile, it will save you time as a website owner while uploading it. Uploading various tiny files will take longer than a single zip file.
But you must add a short code to your htaccess file to enable the gzip format.
9. Upload Optimized Images Only to Speed Up Your Website
You are decreasing the website’s speed if you still upload full-size images on your pages. Before uploading, crop the images to fit the required shape and size. Make sure you aren’t compromising the visual elements while optimizing the images.
Likewise, when you save images, prefer JGP format over PNG since the former takes up less space. Though, if you need transparency, choose PNG. Upload optimized images to speed up your website using software like Adobe Photoshop or free online tools.
10. Begin Browser Caching to Speed Up Your Website
Begin browser caching to speed up your website so people can store your content in their browsers. When a previous visitor decides to check your site, they will not need to download all files from the server again. They are already stored in their browsers so that the site will load faster.
You can add free WordPress browser caching plugins and activate them, and they will set up your caching settings themselves. The plugin will begin browser caching and start working in your favor.
A well-designed website catches attention, but if it takes time to load, it will lose its charm. Optimize your site for both mobile and desktop, to prevent higher bounce rates, loss of traffic and money, and lower SERP rank. Implement our tested tips to speed up your website one by one to get good results.
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